If you’re aiming to sell in the winter-to-spring window, you can put yourself in a really strong position, as long as you use winter to prepare, then launch when buyers are most active.
Rightmove’s long-term analysis suggests February and March are typically the best months to list based on the likelihood of a successful sale completing.
So the goal is simple. Use winter to get everything “market-ready”, then hit the market with momentum.
Tip 1: Time your launch for maximum demand
The first couple of weeks on the market are crucial. That’s when your listing is fresh, buyer alerts fire, and you tend to get the strongest interest. What to do now (winter prep):
- Book photography/video early (so you’re not scrambling)
- Decide a realistic pricing strategy with your agent
- Get the home “photo-ready” before you book the shoot
Why this works: Winter can be slower in November/December, but buyer interest typically picks up again after Christmas, and spring activity ramps up quickly.
Tip 2: Win on first impressions
Winter doesn’t need to look bleak — but it does need to look cared for. Quick wins that matter:
- Clear leaves, sweep paths, tidy bins
- Make sure the front door looks smart (clean paintwork, modern doormat)
- Fix exterior lights and use warm lighting for darker afternoons
- Keep the entrance safe and clean (mud/ice makes a poor first impression)
Even premium agents emphasise “first impression” and “ambience” as key winter viewing factors.
Tip 3: Make winter viewings feel warm, bright and fresh
Buyers view with their emotions as well as their eyes, especially in cold weather. Your winter viewing checklist:
- Heat the house to a comfortable level before viewings
- Use lamps in darker corners (winter light can be flat)
- Open curtains/blinds fully to maximise natural light
- Air the home (stale air or strong cooking smells linger more in winter)
One big winter-specific point is to try and control damp and condensation. It’s a common cold-weather concern and a genuine turn-off if buyers spot it.
Tip 4: Sort your paperwork early
Spring can move fast, and delays often come from missing documents or avoidable surprises. Get ready before you launch:
- EPC (make sure it’s valid and easy to share)
- Boiler/service records, electrical certificates (if you have them)
- Warranties/guarantees (windows, roof work, damp proofing, etc.)
- Any planning/building regs docs for alterations
If you want to be extra proactive, some sellers commission a pre-sale survey to reduce the chances of a renegotiation later.
Tip 5: Price it right from day one
Winter buyers tend to be more serious, but also more price-aware. If a home launches too high, it can sit, then chase the market with reductions. A smarter approach:
Price based on current competition and sold/under-offer evidence
Make sure the marketing is strong enough to justify the price
If you’re aiming for a spring launch, don’t wait until spring to start preparing
Rightmove’s guidance is clear that winter months can be slower, largely due to seasonality and viewing conditions, so you want your property positioned correctly when demand rises.
Some bonus information on FAQs
Q) Is winter a good time to sell a house in the UK?
It can be, especially in January, when motivated buyers reappear and there’s often less competition. Many sellers use winter to prepare, then launch into February/March for peak momentum.
Q) Should I wait until spring to sell?
Only if waiting improves your position (for example: you need time to declutter, decorate, fix damp, or finish a key job). Otherwise, planning now and launching early can help you beat the spring listing rush.
Q) When is the best month to put a house on the market?
Rightmove research suggests February and March are typically the best months to list based on the likelihood of going on to complete a sale.
Q) How do I make my house look good for winter viewings?
Focus on warmth, lighting, and freshness: heat on ahead of viewings, lamps on, curtains open, and keep the home well-aired. Winter staging guidance from established agents repeatedly highlights ambience and presentation.
Q) What puts buyers off in winter?
The big ones are damp/condensation, a cold house, poor lighting, and messy kerb appeal. Damp is specifically flagged as a common cold-weather deal-breaker.
Q) How can I sell faster in winter and early spring?
Get “launch-ready” early, price accurately, present it well, and make viewings easy to book. Properties tend to perform best when they hit the market with a strong first impression and a clear strategy (rather than testing a high price then reducing).
Ultimately, if you're planning to sell your home during Winter to Spring, ensure that your home is in the highest possible standard to achieve an optimal price.
If you're in the Bassetlaw district, and would like to discover how you could sell your home with an average £8538 higher sale price
please get in touch here.
You can also call Nicholsons Estate Agents on 01777 808777, 01909 492299 or email hello@nicholsonsestateagents.co.uk.