There are Four Types of Downsizers: Which One Are You?

Downsizers are a key part of the housing sector, but their motivations for moving are changing. Read on to find out why.

Downsizers: A Key Driver in Today’s Property Market

Downsizing is no longer just about moving from a large family home to a smaller, more manageable property.

The modern downsizer represents a diverse and evolving demographic that plays a vital role in the property market.

At Nicholsons, we’ve seen how downsizers are reshaping the market in Bassetlaw and beyond, accounting for a significant proportion of property transactions and helping to alleviate the shortage of family-sized homes.

Let’s delve into the latest trends among downsizers, based on recent research and insights from our own expertise:

1. Trading Down in Size and Value

In today’s challenging economic climate, a growing number of downsizers are prioritising financial security. This group, seeking properties with at least two fewer bedrooms and a lower price tag, has surged from 16% in 2017 to 25% in 2024.

Nicholsons’ SecureMove method is tailored to these movers, offering a seamless and reliable process that minimises stress, allowing them to unlock the equity tied up in their homes with confidence.

2. Downsizing in Value

For some, the priority isn’t space but affordability.

With mortgage rates and living costs rising, the proportion of downsizers focused on reducing their financial commitments has jumped to 40%.

These buyers typically seek homes with one less bedroom but a significant drop in value. Nicholsons’ deep market expertise and comprehensive marketing ensure these clients can achieve their goals without compromise.

3. The Traditional Downsizer

While the classic image of an empty nester in a large, underused property still exists, it’s becoming less common. Traditional downsizers now make up only 18% of the market, down from 24%.

For these clients, our Matterport virtual tours and high-quality marketing videos are invaluable, presenting their homes to the widest possible audience and achieving outstanding results.

4. Change of Scene Downsizers

This group isn’t just downsizing—they’re upgrading their lifestyle. Whether moving closer to family, seeking a rural retreat, or indulging in the charm of a market town like Retford, these clients want more than a financial transaction.

Our bespoke, client-first approach ensures they find the perfect home for their next chapter.

Why Downsizing Matters

Downsizing doesn’t just benefit the movers—it benefits the entire housing market. By freeing up larger homes, downsizers help families in need of space while meeting their own goals.

However, with finances increasingly driving these decisions, the role of a dependable estate agent has never been more critical.

At Nicholsons, our SecureMove service is designed with downsizers in mind.

From accurate valuations to proactive marketing and legally prepared buyers, we eliminate the uncertainty that can make downsizing daunting.

We understand that this is more than just a move—it’s a lifestyle change.

Thinking of Downsizing? If you’re considering downsizing, now is the perfect time to act. Get in touch for a valuation and discover how our team can help you move forward with ease and assurance.

For a free property valuation, contact us today by clicking on the banner below or call us in Retford on 01777 808777 or in Worksop on 01909 492299.