The Power of October in the Property Market
While many imagine spring as the ideal selling season, October quietly holds its own. Buyers at this time of year are serious. They aren’t browsing casually – they’re motivated, often keen to be in their new home before Christmas or the New Year.
The market still carries the momentum of late summer, but with fewer properties launching as we approach winter. That means less competition for your home and more eyes on your listing. In property, timing is everything – and October delivers.
Creating Autumn Appeal
Selling in October is about leaning into the season. Your home should feel inviting, warm, and memorable. Picture this: a tidy garden clear of fallen leaves, a welcoming hallway with soft lighting, and a living room dressed with textured throws and a gentle glow from a lamp.
Buyers walking through the door at this time of year aren’t just buying bricks and mortar – they’re buying the lifestyle. They want to imagine Sunday roasts, autumn walks, and festive gatherings. A home that captures that emotion will stay with them long after the viewing has ended.
Preparation Is Everything
There are some practical steps too:
Light it right – shorter days mean good lighting is essential. Keep curtains open wide and lamps lit for viewings.
Keep it warm – a draughty home won’t inspire. Make sure your heating is welcoming.
Refresh outside – sweep paths, trim hedges, and add a touch of autumn colour with potted plants.
Why Nicholson’s?
At Nicholson’s, we know that selling in October requires a tailored approach. Professional photography is vital before the darker days take hold, and our bespoke marketing ensures your property doesn’t just blend into the autumn backdrop – it shines against it.
And while buyers are motivated, sellers need certainty. That’s why our SecureMove service is proving invaluable – helping to prevent sales from falling through, giving you peace of mind as you head into the festive season.
October Belongs to the Decisive
If you’re ready to move, October rewards action. Waiting until the new year may feel tempting, but the truth is that right now, buyers are looking, and they are ready.
So, if the thought of a fresh start in 2026 appeals, October is your springboard. Let’s make it happen together.
Book your free valuation today and discover how we can help you move with confidence this autumn.