Does Your Agent Have a Plan B? The Difference Between Selling & Sitting on the Market
If your home has been on the market for a while with no offers, it’s time to ask: Does your agent have a Plan B? A great estate agent should always have a strategy beyond simply listing your home and hoping for the best. Here’s what a proactive agent does when a sale isn’t happening as quickly as expected.
1. Are They Monitoring & Adjusting the Marketing?
Your home’s marketing strategy shouldn’t be static. If it’s not attracting the right buyers, adjustments need to be made. Ask yourself:
- Is your listing still fresh? Sometimes, a property loses traction simply because it’s been seen too many times with no action. A relaunch strategy with fresh photos or a video push can bring in renewed interest.
- Has your agent adapted their advertising? A proactive agent will analyse which marketing channels are working and adjust where needed—whether that’s refining Facebook ads, increasing exposure on portals, or updating video content.
- Are they creating urgency? If a property isn’t generating offers, an experienced agent will find ways to increase buyer motivation, such as targeted price positioning, limited-time incentives, or strategic re-launches.
2. Are They Communicating Regularly & Providing Actionable Advice?
If you haven’t heard from your agent in weeks—or every update sounds like “just waiting for the right buyer”—that’s a red flag. Your agent should be:
- Checking in with you regularly and discussing what’s working (and what’s not).
- Providing real, constructive feedback from viewings—not just “they weren’t interested.”
- Offering clear next steps to improve buyer engagement, rather than just waiting for something to happen.
A strong agent is always proactively problem-solving, not just sitting back and hoping for an offer.
3. Are They Addressing the Key Factors That Influence Offers?
If your property isn’t selling, your agent should be evaluating every possible factor and working with you to fine-tune your approach.
- Pricing Strategy – Is your price aligned with the market, or is it discouraging buyers? An overpriced home can sit on the market, eventually leading to a lower sale price than if it had been positioned correctly from the start.
- Presentation & Staging – Are buyers seeing the best version of your home? Even small tweaks (lighting, furniture layout, decluttering) can have a big impact.
- Buyer Incentives – Could flexible completion dates or additional perks make your home stand out against the competition?
A strong agent will identify potential roadblocks and suggest solutions—not wait until you raise concerns.
4. Are They Being Honest About Your Options?
An agent who truly wants the best outcome for you won’t be afraid to have honest conversations about what’s working and what isn’t.
❌ A weak agent might avoid difficult discussions about price or strategy because they don’t want to risk losing your instruction.
✅ A strong agent will give you clear, fact-based advice, even if it’s not what you want to hear—because their priority is getting your home sold.
If your agent isn’t giving you a clear Plan B, it might be time to consider a fresh approach.
Thinking of Switching Agents? Let’s Talk.
If your home has been on the market for a while with no serious interest, we can offer an honest, no-obligation review of your current strategy. Many sellers who switch to Nicholson see a faster sale and stronger offers simply because we approach things differently.
Considering a change? Let’s chat about your options, call 01777 808777 / 01909 492299 or start chatting with our team via WhatsApp by clicking on the banner below 👇
