What to Expect Now You’ve Chosen an Agent – Your Next Steps to Selling!

Selling your home is a big decision, and the first few weeks on the market are crucial. A proactive approach, combined with expert marketing, will make all the difference in attracting serious buyers and achieving the best possible price. Here’s what should be happening in those critical early days—and what to watch out for.

1. Your Listing Goes Live – First Impressions Matter

Once your agent has all the details, photos, and marketing materials ready, your property should go live across key platforms like Rightmove and social media. A well-prepared listing should include:

High-quality photos & video – Buyers form an impression within seconds. High-quality imagery and videography set your property apart.

An engaging property description – Highlighting the lifestyle benefits and key features.

Floorplans & Virtual Tour – These help buyers visualise the space before they even step inside, increasing their commitment to view.

💡 Pro Tip: If your listing doesn’t grab your attention, it won’t grab buyers’ either. Speak to your agent if you're not 100% happy with the marketing.

2. Generating Interest & Viewings – What Your Agent Should Be Doing

During the first 1-2 weeks on the market your estate agent should be working hard to drive interest and secure viewings. This means:

Strategic marketing – Including targeted social media ads & organic social media promotion.

Reaching out to registered buyers – A good agent won’t just wait for interest; they’ll be proactively matching your home to serious buyers who's search matches your property's profile.

Booking viewings efficiently – And confirm them with you in advance.

🔍 If your home isn’t getting enough traction in the first two weeks, adjustments may be needed. Your agent should be on top of this by adjusting the strategy - this could mean tweaking the listing, improving the photos, or enhancing marketing efforts through data-driven decisions—not just waiting for buyers to come to them.

3. Viewing Feedback – What Buyers Are Really Thinking?

Every viewing provides valuable insights. After each appointment, your agent should provide detailed feedback so you can gauge buyer sentiment. Look out for:

Positive signals – Multiple interested parties indicate strong positioning in the market.

Recurring concerns – If buyers repeatedly mention the same issue (e.g., price or décor), it may be time to address these concerns.

No offers - Your agent should suggest ways to enhance engagement—this could involve adjusting the price, refreshing the listing.

Red flag: If your agent simply says, “No feedback yet, we’ll let you know,” this could be a sign of poor follow-up, but it's really important to get these valuable insights to help move your sale forward. Ask the agent how many times and through what channels they have tried, we often find that buyers who don't answer phone calls will often reply to text or WhatsApp messages.

4. Regular Updates – Stay in the Loop

Your home is not just another listing - it’s a significant life move. A great estate agent will:

Provide fortnightly updates on marketing performance, viewings, and buyer feedback.

Be available to answer your questions with honest and transparent advice.

Proactively suggest solutions if interest isn’t as high as expected.

🔍 If you find yourself chasing your agent for updates, this may be a red flag that they aren’t being proactive. Selling your home should feel collaborative and transparent, not like a guessing game.

What If Things Aren’t Moving?

Even the best listings sometimes require tweaks. If your home hasn’t received strong interest after a few weeks, consider the following:

Does your agent have a clear Plan B? Effective agents will have alternative strategies ready to implement.

Is your price position realistic? The market is shifting, and Rightmove’s latest data shows buyers are price-sensitive. Reviewing your pricing strategy may be necessary.

Could marketing be enhanced? A fresh approach—such as new video content, social media ads, or a revised listing—can reignite interest.

A great agent doesn’t just list homes - they actively market and sell them.

If you're seeing red flags at this stage and your agent isn't addressing your concerns then it's not too late to change your mind. Estate agent contracts have a 14-day cooling-off period allowing you to leave.

Back to All Blogs