How Social Media Can Get Your Home Sold Faster
Did you know that over 80% of homebuyers start their property search online? While Rightmove and Zoopla are important, relying solely on property portals means you could be missing out on a huge pool of potential buyers. Social media marketing is one of the most powerful tools to get your home noticed faster—and here’s why.
Social Media Reaches Buyers Property Portals Can’t
Property portals only show homes to active buyers—those already searching. But what about those who are thinking of moving but haven’t started looking seriously yet?
- Social media advertising allows us to target potential buyers before they even realise they’re looking!
- We use Facebook & Instagram ads to showcase homes to people based on their location, lifestyle, and interests.
- We put your home directly in front of buyers who match your property’s ideal profile—even if they aren’t searching on Rightmove yet!
Example: Someone scrolling through Facebook sees your home, falls in love with it, and suddenly their “maybe one day” turns into “we need to book a viewing!”
Paid Ads vs. Organic Posts – Is Your Agent Doing It Right?
Not all estate agents utilise social media marketing properly. A big clue is to check their Facebook Page Transparency section (found under ‘About’ on their Facebook page).
Check for This:
- Are they running paid ads to promote properties?
- Or are they just posting on their page and hoping their small following sees it?
Why Paid Ads Matter:
Relying on a Facebook following alone only reaches people already connected to the agent—many of whom are not in the market anymore. Whereas paid Facebook & Instagram ads specifically target active and potential buyers based on:
- Location & commute distance
- Buying behaviour & online property searches
- Interests (e.g., moving home, property investment)
This means more serious buyers seeing your home—leading to more viewings, more offers, and a faster sale!
Video Content Drives More Viewings
A single photo only tells part of the story. Video marketing allows buyers to experience your home before stepping through the door.
- Professional video tours give buyers a real sense of space and flow.
- Drone footage showcases gardens, land, and surrounding areas beautifully.
- Short-form social media clips (like Instagram Reels & TikTok) can generate huge engagement!
💡 Did you know? Homes with video tours get 403% more enquiries than those without!
Engaging Content Creates More Buzz
The best way to sell a home is to make people talk about it. That’s why we use:
- “Coming Soon” sneak peeks to generate excitement before launching.
- First-look property videos so serious buyers see it before it hits Rightmove.
- Engaging posts and polls to get shares and recommendations from local followers.
More buzz = More interest = More viewings = Faster offers!
What If Your Agent Isn’t Using Social Media Effectively?
Many estate agents still rely solely on Rightmove & Zoopla—but today’s market has changed.
- Check their Facebook page – Are they actually running Facebook ads, or just posting?
- Ask if they use video tours, drone footage, and targeted social ads.
- If your home isn’t getting enough viewings, weak marketing might be the issue.
Want to know if your home’s marketing is maximising its reach? Get in touch—we’ll happily review your listing and show you how Nicholsons gets results!
